Something Else I Took For Granted
If you are a regular reader of this blog you will know by now that my mission is to take all the mystery and confusion out of logo design. I am trying to explain it to the masses! To do this I have been desperately trying to put aside everything I have picked up since being in the industry and view everything as an outsider looking in. In the main, I think I do this pretty well but today I was caught out. I was busy chatting away to a potential customer and he stopped me mid-flow to say; “OK, but when I get the logo what do I do with it?”.
I NEVER Explain That
And I realised, this was something I never explain. I do not inform customers of what they can and should be using their shiny new logo on once it is complete. Sure, we provide all the logo design files you need to use your logo on whatever you choose but I never actually talk to people about the many ways in which they can use their logo.
My Top 5
When you have a new logo, in reality it should be everywhere. A logo will provide a visual association with your company as opposed to just a name. As we know, an image speaks a thousand words. In short, everywhere your company appears so should your logo. It wouldn’t be all that constructive of me to leave it there though. I have listed below my top 5 places that your company logo should appear.
1. Business Cards - If you are in business, you need a business cards. Lots of other things are important here too such as the feel and quality of the actual card but first and foremost, it must have your new logo on it. That will make your card jump out of the pile.
2. Business Stationery - I would include your business card in your business stationery but I thought a business card is of such high importance it deserved its own billing. What I talking about here is your company letterhead and envelope. Get this stuff branded too. As well as looking really cool you will actually need a branded company letterhead for various businessy things like purchase orders, references etc. The envelope is another, lets get noticed item, stick your logo on your envelope and it will be read first, certainly before the bills!
3. Marketing Handouts - By this I mean things like brochures, postcards, flyers. If you have anything like this that showcases your products and services then you need to have your new logo on it to associate your great logo with your great products.
4. Website - More and more and more and more business is done directly through websites nowadays and that trend is not going to reverse any time soon. Your logo needs to be displayed loud and proud on your website. If a prospect is visiting your website from a web address on a business card you handed them, then if they see the logo that appears on the card on the site they will know they are in the right place.
5. Apparel & Vehicles - OK, I realise this is two quite big things here rolled into one but I wanted to get them both in! There was another more sensible reason for rolling them together. You should only use your logo on apparel and vehicles if it is appropriate for your industry. For example, if you are a handyman then it’s a great idea. You may generate some extra inquiries from a neighbour of one of your existing customers seeing your van parked outside with your company logo. However, if you are a door to door insurance salesman, then it’s probably not such a good idea! No need to explain that.
But Ultimately, It’s What’s Right For You
I touched on this in number 5. There is no need for you start getting other bits just for the sake of putting your logo on it. The way you should do this, is consider what you actually need for your business. Once you decided what you need then you should definitely put your logo on it. As always, I am here to help. If you are not sure how you should be using your logo, just ask and I will do my very best to help you.
That’s all for now,